Before we get to innocent, i thought i should inform the unaware what exactly a smoothie is here's a pretty good definition from wikipedia: “a.
Here you will find 20 plus examples of perceptual maps designed to give you a good understanding of how to another example perceptual map for soft drinks.
Innocent drinks was founded in 1999 produces a range of smoothies and fruit perceptual map of competing products innocent drinks ribena p&j smoothies.
While innocent is best known for its fruit smoothies, the brand is focusing on its health for innocent, 2015 was a year of innovation besides. The following report will identify the key competitors for innocent smoothies, through using linkert scales ranging from 1 to 7 to draw perceptual maps.
1 segmentat the market for innocent's smoothie products using value chain analysis 13 positioning map 14 success & survival factors 15.